Data Privacy Policy

Last updated: 15th January 2026

1. Introduction

matrixvexae AS ("we", "our", or "us") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your information when you use our website and analytics services. We are the data controller for the personal data we process about you.

2. Data We Collect

We collect and process the following types of personal data when you interact with our website and services:

  • Contact Information: Name, email address, phone number, company name, and job title when you contact us or request our services
  • Website Usage Data: IP address, browser type, pages visited, time spent on pages, and referral sources through analytics tools
  • Communication Data: Records of your communications with us, including emails, phone calls, and support requests
  • Technical Data: Device information, browser settings, and technical specifications when accessing our services
  • Marketing Data: Your preferences for receiving marketing communications and your responses to our marketing activities

The data collection occurs through various means including contact forms, email communications, website analytics, and direct interactions with our team.

3. How We Use Your Information

We use your personal data for the following purposes based on legitimate business interests and legal obligations:

  • Service Provision: To provide our analytics dashboard services, respond to enquiries, and manage client relationships
  • Communication: To send service updates, respond to your questions, and provide customer support
  • Business Operations: To improve our services, conduct business analysis, and manage our operations effectively
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements
  • Marketing: To send relevant marketing communications about our services, with your consent where required

We process your data based on consent, contractual necessity, legitimate business interests, and legal obligations as outlined in the GDPR.

4. Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Our website uses the following types of cookies:

  • Necessary Cookies: Essential for website functionality and cannot be disabled
  • Analytics Cookies: Help us understand how visitors use our website through Google Analytics
  • Functional Cookies: Remember your preferences and enhance your experience
  • Marketing Cookies: Used for advertising and remarketing through Google Ads and similar platforms

For detailed information about our cookie usage, please refer to our Cookie Policy.

5. Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information with:

  • Service Providers: Trusted third-party companies that help us operate our business, such as hosting providers and analytics services
  • Legal Requirements: When required by law, court order, or to protect our rights and safety
  • Business Transfers: In the event of a merger, acquisition, or sale of our business assets

All third-party service providers are contractually bound to protect your data and use it only for the specified purposes.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy:

  • Client Data: Retained for the duration of our business relationship and up to 7 years after termination for legal and accounting purposes
  • Marketing Data: Retained until you unsubscribe or withdraw consent, then deleted within 30 days
  • Website Analytics: Retained for up to 26 months in accordance with Google Analytics settings
  • Support Communications: Retained for up to 3 years to maintain service quality and resolve potential issues

After the retention period expires, we securely delete or anonymise your personal data in accordance with our data retention schedule.

7. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: Request limitation of how we process your data
  • Right to Data Portability: Request transfer of your data to another organisation
  • Right to Object: Object to processing based on legitimate interests or for marketing purposes
  • Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

  • Encryption of data in transit and at rest using industry-standard protocols
  • Regular security assessments and updates to our systems and processes
  • Access controls and authentication measures for our team members
  • Secure backup and recovery procedures for business continuity
  • Employee training on data protection and security best practices

While we strive to protect your personal data, no method of transmission over the internet is completely secure. We encourage you to take appropriate measures to protect your own data.

9. International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure adequate protection through:

  • Adequacy decisions by the European Commission
  • Standard Contractual Clauses approved by the European Commission
  • Other appropriate safeguards as recognised under GDPR

10. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

11. Contact Information

If you have any questions about this privacy policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

For urgent privacy matters or to exercise your rights, please contact us via email for the fastest response. Our data protection team will respond to your enquiry within one month of receipt.

12. Supervisory Authority

You have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet) if you believe we have not handled your personal data in accordance with applicable data protection laws. Contact details for the supervisory authority can be found at datatilsynet.dk.

13. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by email or through a prominent notice on our website. The updated policy will be effective from the date specified in the notice.

We encourage you to review this policy periodically to stay informed about how we protect your personal data.